Using data and storytelling to inspire action, solve problems, and empower communities
Our Services
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We partner directly with communities, working closely with youth committees, Tribal councils, patient advocates, older adults, local and state agencies, and community-based organizations to design research that reflects real lives. Using human-centered and participatory research methods, we ensure that the data we collect and the stories we tell are authentic and community-driven. With partners such as the Municipality of Princeton, the Center for Modern Aging, and others, we lead strategic initiatives to impact the wellbeing of diverse communities and develop tailored solutions to strengthen and inform program delivery.
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We translate data into action on a variety of health and social service topics, including sexual, reproductive, maternal, and adolescent health initiatives. We rely on trusted community partnerships and continuous feedback loops to drive outcomes. Ms. Asheer has deep experience collaborating with local, state, and federal partners such as California’s Maternal, Child, and Adolescent Health Division, DC Public Schools, and HHS to evaluate and strengthen publicly-funded services. Our goal is to work with clients to ensure that programs meet community needs, offer measurable impact, keep equity at their core, and are sustainable.
About Subuhi Asheer, Founder
Subuhi is a passionate and equity-driven public health leader and researcher with 15+ years of experience strengthening health and social service programs to reduce disparities and improve outcomes for underserved youth, women, and their families. Holding an MPH in International Health from Yale University, she uses mixed-methods research and narrative storytelling to amplify the lived experiences of those who use and deliver public health and social services. She has served as a trusted partner to federal, state, and local agencies, as well as community-based providers, and is skilled at leading large-scale initiatives and forging strategic partnerships to co-create community-led solutions. Her work has been widely published on sexual, reproductive, maternal, and adolescent health topics, with deep expertise in using data to learn, understand, and improve public health and social service design and implementation.
Our Story
Firefly’s mission is to chart a path to healthier, more equitable communities through mixed-methods research and program design services. Just as a firefly casts tiny yet brilliantly revealing flashes of light across the night landscape, we illuminate untold stories and bring opportunities for strengthening public services into sharp focus — one story, one experience, one partnership at a time.
Our name, Firefly, is rooted in a deep multicultural tradition that celebrates resilience and hope. We seek to use action-oriented research to empower marginalized voices and drive health equity and justice in our society.